What is Property Styling?
Property Styling is the act of preparing a property for sale by arranging it to look as desirable and appealing as possible to as many people as possible.
This is usually achieved by enhancing the space and bringing in furniture to create flow and achieve an aesthetically pleasing format. This is combined with beautiful soft furnishings, artwork and accessories.
Upon first impression the buyer often makes a ‘buy’ or ‘don’t buy’ decision, even though they may not realise it until later. If the initial impression of the property is positive, the buyers will walk through thinking positive thoughts. They will seek more reasons to reinforce their positive thoughts and feelings - reasons to buy the home.
Property Styling is not Interior Design and your style as the seller is not relevant anymore. A good Property Stylist knows the market and presents your home accordingly. This is when you must ‘break up’ with your home and look at it as a property now that is for sale and trust your stylist through the process.
Agent’s statistics:
A styled property has good open home inspection attendances due to the attractive online presence;
A styled property is a high quality, well-presented product;
A styled property will sell quicker, for a premium price
Why is property styling so important?
here are the main reasons . . .
1.
Property Styling makes your house stand out amongst the many others on the web.
The internet is where 80% of buyers will decide whether to go to the open home. To make sure your property makes the shortlist your property needs to present at it’s best and the photos need to WOW the buyer.
2.
Property Styling will create an emotional connection to the buyer.
Our services as Property Stylists help create the image of a lifestyle the property will offer the buyer. This is important as once buyers have fallen in love with the property they will want to secure it before someone else.
3.
Property Styling helps people connect with spaces and how to best use the space.
Only 5% of people can visualise what to do with an empty space. That means an un-styled home will leave 95% of people to wonder what to do with a space. Property styling done correctly can also make rooms look larger and create rooms within rooms for open planned spaces.
4.
A property that is styled highlights the beauty and features of a property.
Property Styling helps create an connection to the buyer that they are buying a lifestyle, not just a house. By enhancing the features of the property, again, will help create that emotional attachment to the buyer and make your property one they will remember as they visit other open homes.
5.
Buyers spend longer viewing a styled home over a home that is not styled.
Property styling is not styling to the sellers likes/dislikes, needs or wants. It’s stying to appeal to the most amount of buyers and attract a premium price. This is why the tenant is removed from the styling process so the Stylist can use their industry knowledge and get those buyers to spend longer viewing your property.
6.
A property that has been styled projects an image of a well maintained home.
If you present your home beautifully for sale then this presents the property as well cared for, well looked after with little or no maintenance. Many buyers want to buy a home that has little or nothing that needs doing to it.